tl;dr
A team of experienced startup founders (YC alumni) is hiring a Head of Growth that has founder experience and is eager to help accelerate a lasting company in this AI era.
About Uniek
We're an AI-first company on a mission to give travellers a truly unique experience when staying at vacation properties, by helping property owners streamline their operations and design a 5-star guest experience. We sit at the intersection of hospitality, travel experience, technology, and AI. In a world in which we are increasingly digital and automated, people crave more real-life memorable experiences and moments in which they feel seen. We're building the platform that makes exceptional stays the standard, not the exception.
Our Team
Uniek is founded by a team of experienced founders and operators who have worked together across multiple companies over many years. Bas Kohnke is a Y Combinator alumni (S14) who co-founded the HR-tech company Impraise. Kareem Zaher is an experienced CTO who previously led engineering teams at Booking.com and the unicorn scale-up BetterUp and Floor Püttner was the director of a healthcare innovation focused non-profit for 10+ years and brings deep expertise in designing and delivering guest experiences through her operation of Villa El Limon, a successful vacation property in the South of Spain.
Why this role exists
We are a high-volume, small-ticket business. We win by signing many individual properties, owners and service providers — not by closing a handful of enterprise contracts. That motion lives or dies on a strong brand, a self-serve product that converts, and a marketing and lead generation machine that runs every day. As experienced founders we know the importance of focus, understand our Ideal Client Profile, and have experienced premature growth first-hand in previous businesses. Today we are in a good spot with a clear ICP, clear proposition and early traction. We are looking for a Head of Growth to join our founding team and own the growth. You have led growth before, so you know how to set strategy, build a cadence, and bring others along. You'll be fully hands-on: you build the stack, write the sequences, ship the experiments, and read the numbers yourself.
What you'll own
GTM stack and automation
- Design and build the go-to-market infrastructure from end to end
- Select the right tools, connect them, and automate flows so the machine scales without proportional headcount
- Evaluate our current stack (Clay, Amplemarket, Breakcold, Claude Cowork) — keep, replace, or add as needed
- Own data quality and reporting that makes the stack trustworthy
Product-led growth and in-product conversion
- Work closely with the founders to drive how users discover, activate, and convert across our modules
- Own onboarding, activation, upgrade paths, and module adoption
- Make a self-serve product sell itself
Day-to-day lead generation
- Run the outbound and inbound engine hands-on
- Produce a steady flow of qualified meetings — a daily output, not a quarterly campaign
Online presence and social media
- Own how Uniek shows up: brand, voice, content, and a real social presence
- Founder-led and human storytelling over corporate polish
Growth operating cadence and KPIs
- Define the metrics that matter and run the rhythm that keeps growth moving
- Ensure the team always knows what the numbers say and what to do about them
Sourcing and managing freelancers
- Decide when to bring in outside help, find the right people, and manage them to output
Best-practice ownership
- Keep the team sharp by tracking what is working in growth and marketing across the industry
- Translate frontier thinking into things we can actually implement
- Have a strong point of view and share it
Who you are
- A builder first — in an AI-native team you write the sequences, configure the tools, connect the APIs, and ship experiments yourself
- You have done the full founder cycle: started something, run it under real pressure, and understand what it means to own an outcome with no safety net
- You have led growth for a high-volume business and built the machine from scratch — and you can point to the numbers you drove, not just the ones you contributed to
- Analytical and data-driven: you instrument everything, read the data yourself, and make decisions from evidence
- Hands-on experience building a GTM stack — tools like Clay, Amplemarket, CRM platforms, and AI orchestration tools at a practical level
- You genuinely connect with what Uniek is building and have real ideas about how to do it differently
- You build AI skills and agent workflows, not just use AI tools passively
- You want to be in the room — this role is in-person in the Lisbon area, working closely with the founding team
Nice to have
- Ability to run marketing campaigns in English, Dutch, and Spanish
What we offer
- Full ownership of how Uniek grows
- Equity, to be discussed based on experience
- A small, fast team building something genuinely new, with AI at the core of how we operate
- Competitive salary
- Support in transitioning to Lisbon and tax setup if moving from abroad