About Uniek
We're an AI-first company on a mission to give travellers a truly unique experience when staying at vacation properties, by helping property owners streamline their operations and design a 5-star guest experience. We sit at the intersection of hospitality, travel experience, technology, and AI. What makes us unique is that we are AI-focused in combination with fostering the human touch. In a world in which we are increasingly digital and automated, people crave more real-life memorable experiences and moments in which they feel seen. We're building the platform that makes exceptional stays the standard, not the exception.
Our Team
Uniek is founded by a team of experienced founders and operators who have worked together across multiple companies over many years. Bas Kohnke is a Y Combinator alumni (S14) who co-founded the HR-tech company Impraise. Kareem Zaher is an experienced CTO who previously led engineering teams at Booking.com and the unicorn scale-up BetterUp and Floor Püttner was the director of a healthcare innovation focused non-profit for 10+ years and brings deep expertise in designing and delivering guest experiences through her operation of Villa El Limon, a successful vacation property in the South of Spain.
Why this role exists
We are a high-volume, small-ticket business. We win by signing many individual properties, owners and service providers, not by closing a handful of enterprise contracts. Uniek recently launched and has onboarded the first happy customers, yet now we need to find our path to growth which comes with rapid experimentation, creative thinking and problem-solving. This role is a Sr. Growth Manager individual contributor who will be responsible for building the tech-stack, building the outbound and inbound machine and using creativity to find the right path to growth.
What you'll own
Day-to-day demand generation
- Run the outbound and inbound engine hands-on, building the campaigns, writing the sequences, shipping the experiments, and validating organic and paid acquisition channels to produce a steady flow of qualified meetings. This is a daily output, not a quarterly campaign.
The GTM stack and automation, including AI tooling
- Design and build the go-to-market infrastructure from end to end — selecting the right tools, connecting them, and automating the flows between them so the machine scales without proportional headcount.
- Our current stack includes Clay, Amplemarket, Breakcold, and Claude Cowork. Evaluate what to keep, what to replace, and what to add — and own the data quality and reporting that makes it trustworthy.
The growth operating cadence and KPIs
- Define the channel metrics and KPIs that matter and monitor them to identify which acquisition channels are most effective for our growth.
- All founders are growth oriented, but you make sure the team always knows what the numbers say and what to do about them.
Best-practice ownership across the team
- Follow what is working in growth and marketing across the industry, bring new approaches back to the team, and translate frontier thinking into things we can actually implement.
- Be the person who keeps us sharp — have a strong point of view and share it.
Support Founders on product-led growth initiatives
- One of the founders owns in-product led growth and will work closely with the Sr. Growth Manager.
- Work closely together with the founders to drive how users discover, activate, and convert across our modules inside the product. Onboarding, activation, upgrade paths, and module adoption will be a shared focus.
- Know how to make a self-serve product sell itself.
Who you are
- You built and scaled demand generation before. You've 5+ years experience in building and scaling the demand generation, of which at least a few years you were first-hand responsible for the numbers, tooling, designing the campaigns, running the sequences, monitoring the performance. You can point to the numbers you drove, not just the ones you contributed to.
- You have hands-on experience building a GTM stack and automation layer. You worked with tools like Clay, Amplemarket, CRM platforms, and AI orchestration tools at a practical level. You have connected these systems and built workflows that actually run in production.
- You are a builder first. In an AI-native team you write the sequences, configure the tools, connect the APIs, and ship experiments yourself. You do not wait for someone else to wire things up.
- You are hungry for a startup journey. In this phase of life you want to be part of a small high-class team with a goal to build something with a large impact, you prioritize work, you want to carry large responsibilities and directly influence the pace of the company.
- You are analytical and data-driven. You instrument everything, read the data yourself, and make decisions from evidence. You are also the person who teaches the rest of the team to think this way.
- You've a master's degree. You've always been among the top performers during your studies and in the companies you operated.
- You want to work in-person. This role is in-person in the Lisbon area, working closely with the founding team. Proximity matters to how we work.
- You genuinely connect with what Uniek is building. You understand the experience of renting a beautiful property in Southern Europe, you can see where the industry is stuck, and you have real ideas about how to do it differently. That creative conviction is part of what makes you right for this.
Nice to have
- Founder experience
- Dutch speaking
What we offer
- A role with fundamental impact to help Uniek identify, proof and accelerate its growth
- Work directly with a mission-driven team of experienced founders
- Be part of a startup that continuously wants to push the edges on how to leverage AI to operate as a company
- Work on a consumer-brand that has the potential to redefine how people travel
- Salary + Equity